Sovereign’s consulting and proprietary market research programs have been designed to support the research needs of today’s most successful marketers. To better understand the attitudes, perceptions and behavior of children, teens, adults and businesses, Sovereign offers a full range of innovative services that are designed to reduce risk and provide usable marketing guidance.
PREEMPTIVE TESTING ™ |
E-Panel SURVEYS ™ |
| An innovative, cost-efficient system for evaluating new ideas or surveying public opinion. This proprietary service combines quantitative, one-on-one interviewing reliability with fast turn-around for a ‘Go’/‘No Go’ decision. | Custom online surveys designed, hosted, tabulated and analyzed by Sovereign for cost efficient and timely results. E-Panel Surveys™ provide the means to conduct a full range of consumer or business to business research investigations at a cost far below traditional survey methods. |
CHILDSCORE/YOUTHSCORE™ |
Opportunity MAPPING™ |
| A unique predictive testing system that measures the influence young people exert upon household purchase decisions. Proprietary techniques are employed to diagnostically assess appeal and identify potential in-market barriers. | A market opportunity assessment methodology that allows clients to examine new horizons within specific categories. Custom surveys are designed to uncover and evaluate areas of opportunity for product development and strategic positioning purposes. |
C/D TESTING ™ |
ASSESSMENT GROUPS ™ |
| A comprehensive diagnostic testing system created for more developed concepts or new products. Thorough consumer assessment and evaluation plus Sovereign’s detailed analysis produces the insights needed to optimize in-market success. Designed for concepts, products and concept/product testing. | Focus groups that employ an innovative framework, that enhance traditional qualitative methodology and tender a unique perspective. A variety of individual and group responses are combined to deliver a less biased and more focused diagnostic assessment. |
Proven testing and survey methodologies combined with extensive category specific normative databases allow Sovereign Marketing Research to provide reliable, cost-efficient and timely solutions to a wide array of marketing questions.